In the sector of PR and advertising, we provide a variety of legal services for clients including advertisement entities, agencies, production companies, creators, personalities appearing in advertisements, with respect to various aspects of advertising and promotion of contents, products and services.

Our legal services in this sector include: (1) production contracts for advertising and promotional materials, as well as contracts for their placement, broadcasting and distribution, (2) contracts for commissioning of creators and advertising appearances by celebrities, (3) rights handling for use of existing products, trademarks, designs, names and portraits in advertisement, as well as music and master recordings, (4) protection of premiums and advertising under the Act Against Unjustifiable Premiums and Misleading Representations, as well as the Unfair Competition Prevention Act, (5) support on promotion-related legal restrictions and risk management, including ethical problems such as stealth marketing.